Brand, social media and e-commerce consulting
Content
watched,
products
sold.
We sharpen your brand, make it visible on social media and turn that attention into e‑commerce sales. We look at content through the consumer’s eyes and make every decision with data.
Our name is a confession.
İçerik Tüketicisi is Turkish for “content consumer”, and that’s exactly what we are. The thumb that scrolls past hundreds of posts a day is ours too.
So we know exactly what makes people stop, what gets forgotten in three seconds, which video gets saved and which one turns into a purchase. Everything we create for brands passes through that filter first.
A bee is a consumer too: it takes nectar from the flower and brings honey to the hive. We do the same with the content we consume, turning it into a voice that works for your brand, a system that runs and sales you can measure.
We see like a consumer.
We look at content through the eyes of the person who will watch it, not the brand. We never publish anything we wouldn’t stop to watch ourselves.
We think like an owner.
We care about what reaches the till, not the number of likes. We spend your ad budget as if it were our own.
We decide with data.
We start with intuition and confirm with numbers. Instead of guessing, we test and measure the result.
From identity to checkout, one team.
Most brands hand these three jobs to three different teams. Then the logo says one thing, Instagram another and the website something else entirely. We plan all three at the same table, for the same goal.
- Identity
Brand consulting
First, we clarify who you are.
We boil down what your brand says, to whom and why it’s different into a single sentence. Then we carry that sentence to every touchpoint, from name to colour, from tone of voice to packaging.
- Positioning and competitor analysis
- Brand story and tone of voice
- Logo, colour and typography direction
- Social media look & feel
- Brand guidelines
- Visibility
Social media consulting
Then we get you in front of the right audience.
We decide on which platform, in which format and how often you should speak. From the content calendar to community management, we run your accounts end to end.
- Content strategy and monthly calendar
- Reels, TikTok and carousel concepts
- Account and community management
- Ads targeting your local area
- Monthly performance report
- Sales
E-commerce consulting
Finally, we turn attention into sales.
Followers become customers on your website, your marketplace store or your WhatsApp line. From product page to checkout, we measure every obstacle and remove them one by one.
- Website and online store setup
- Amazon, Trendyol and marketplace management
- Conversion rate optimisation (CRO)
- GA4 and conversion tracking setup
- Visibility in SEO and AI search
Who we work with
- Restaurants, cafés and bakeriesBrands people taste on screen before they reach the table.
- E-commerce brandsFor anyone who wants a shorter path to the cart.
- Local businessesLoved in their neighbourhood, ready to be known across the city.
- Businesses across bordersTurkish and international brands in Germany, across Europe and beyond, with content in Turkish, English, German, Spanish and Arabic.
We measure results, not applause.
Followers and likes feel good, but on their own they say nothing. Every month we look at the numbers that show whether content is really working, and update the plan with them.
Not enough on their own
Follower countLikesImpressions
What we actually track
For visibility
- Save and share rate
- The content was useful enough that someone kept it or sent it to a friend.
- Watch time
- Did we get past the first three seconds? Did they stay to the end?
- Profile visit to follow
- Of those curious enough to visit the profile, how many stay?
For sales
- Conversion rate
- Out of every 100 visitors, how many buy?
- Cart abandonment rate
- Where exactly do people who add to cart and then give up get stuck?
- Return on ad spend (ROAS)
- For every 1 € spent on ads, how many come back?
At the end of every month we put these numbers in front of you in a clear report: what happened, why it happened, and what we’re doing next.
From first call to first report.
You know from the start what happens when. No surprises, no vague “we’re working on it” phases.
Intro
We listen to your brand, your goal and where you stand today. If we’re not the right fit, we’ll tell you that too.
X-ray
We review your accounts, your website and your competitors, then put in writing what works and what burns time and money.
Roadmap
We set a clear plan for the first 90 days: which channel, which content, which goal.
Execution
Identity work, content production, account management, store improvements. We bring the plan to life together.
Measure and improve
A report every month, a decision every month. We scale what works and drop what doesn’t.
How full is your honeycomb?
Nine statements, one minute. Tick the ones that are true for you; each tick adds a cell of honey to the comb. At the end you’ll see which side of your brand needs attention.
Where shall we start?
We don’t sell ready-made packages. We work in three ways depending on what your brand needs; most partnerships start small and grow as results come in.
X-ray
One-off analysis
A detailed analysis of your brand, accounts and store, ending with a prioritised action list you can put to work right away.
Most brands start here.
Project
Clearly scoped work
A brand identity, a new online store, a launch or a new-branch opening campaign. Work with a clear goal from the start and a clear delivery.
Monthly partnership
Ongoing growth
By your brand’s side every month, with social media management, e-commerce optimisation and monthly reporting. We make decisions together and read the results together.
Frequently asked
If your answer isn’t here, just write to us; we reply briefly and clearly.
We’re a small business. Is this right for us?
Absolutely. We look at your appetite for growth, not the size of your budget. With small businesses we usually start with the X-ray and focus on the two or three steps with the biggest impact.
Do you only advise, or do you also do the work?
Both. We can draw up the roadmap and guide your team, or run the work with you, from content and account management to your website and store improvements.
When will I see results?
Technical fixes such as tracking setup, site speed and product pages usually show their effect in the first weeks. Brand and content work compounds over time; for a sound assessment we look at at least three months of data.
Which platforms do you work with?
On social: Instagram, TikTok, YouTube, Facebook and LinkedIn. In e-commerce: Shopify, ikas and WooCommerce. On marketplaces: Amazon, Trendyol and Hepsiburada. For measurement we use GA4, Google Tag Manager and Meta’s ad tools.
Do you work with businesses outside Turkey?
Yes. We’re used to working remotely and already work with Turkish businesses in Germany. We can produce content in Turkish, English, German, Spanish and Arabic.
Do I need to share my account passwords?
No. We work through the permission systems of platforms like Meta Business and Google. Your accounts and data always remain yours.
How does pricing work?
After a short intro call we prepare a one-off, project-based or monthly proposal based on your needs. It states clearly what’s included and what isn’t.
Let’s talk about your brand.
Make a few choices, write two sentences, and we’ll draft the email for you. All that’s left is to hit send.